Category Archives: Design

That Is Where A Bobcat Is Right Now

“The world is our consciousness, and it surrounds us. There are more things in mind, in the imagination than “you” can keep track of – thoughts, memories, images, angers, delights, rise unbidden. The depths of mind, the unconscious, are our inner wilderness areas, and that is where a bobcat is right now. I do not mean personal bobcats in personal psyches, but the bobcat that roams from dream to dream. The conscious agenda-planning ego occupies a very tiny territory, a little cubicle somewhere near the gate, keeping track of some of what goes in and out (and sometimes making expansionistic plots), and the rest takes care of itself. The body is, so to speak, in the mind. They are both wild. “

- From “The Etiquette of Freedom” by Gary Snyder

design print: Mike Mills

Hembakat är Bäst

IKEA came out with a baking book!

Hembakat är Bäst (Homemade Is Best)

“We let ourselves be inspired by high fashion and japanese minimalism. The idea of the book became to tone down the actual cake and put the ingredients in focus. The recipes are presented as graphic still-life portraits on a warm and colourful stage. And when you turn the page you see the fantastic result.

The baking book contains 30 classic swedish baking recipes everything from small biscuits to large cakes. “

Enjoy.

All the images of the book have been styled by Evelina Bratell and photographed by Carl Kleiner.

“There are certain emotions in your body that not even your best friend can sympathize with, but you will find the right film or the right book, and it will understand you.”

—Björk