how to make hard choices

“When alternatives are on a par, it may matter very much which you choose, but one alternative isn’t better than the other. Rather, the alternatives are in the same neighborhood of value, in the same league of value, while at the same time being very different in kind of value. That’s why the choice is hard. Understanding hard choices in this way uncovers something about ourselves we didn’t know. Each of us has the power to create reasons. […] We can put our very selves behind an option. Here’s where I stand. Here’s who I am. I am for banking. I am for chocolate donuts. This response in hard choices is a rational response, but it’s not dictated by reasons given to us. Rather, it’s supported by reasons created by us. When we create reasons for ourselves to become this kind of person rather than that, we wholeheartedly become the people that we are.”

-Ruth Chang, In her Ted Talk “How to Make Hard Choices”

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